Style your texts with bold, underlines!

Did you know that you can send texts with bold, underlines, and even special looking characters? It is actually quite simple. Texts sent with this special encoding can lead to higher engagement and better results.

Here are some examples:


This special kind of text utilizes what is known as Unicode encoding. Essentially, these are special characters recognized by phones. Unicode is the same system utilized to send emojis.

By using Unicode characters, your segment length for your text will be significantly reduced. This may lead to higher costs. See this guide for more information about segment lengths.


We are busy building this as a native feature of the platform, but in the meantime, a helpful site for generating the appropriate encoding is LingoJam:

Bold Text Generator (𝐜𝐨𝐩𝐲 & 𝗽𝗮𝘀𝘁𝗲)
This is a simple online bold text generator. The bold text that is generated is actually a set of symbols from the Unicode symbol set. Many of these symbols are supported by modern browsers and so you should be able to copy and paste the formatted text into facebook (e.g.

Simply input your text into the lingojam generator, copy the version your want, and paste it into your message composition box! These special encoding can be utilized in conversation, broadcast, library, and basically every place in the system where you compose messages.

LingoJam.com Unicode Generator

We strongly suggest sending yourself a test message before sending out a broadcast to ensure that your phone is displaying things appropriately.